Privacy Policy
Last updated: 21 June 2026
At Anant Elixir, we care deeply about your privacy. This policy outlines how we gather, protect, and handle your data in strict compliance with the Indian Information Technology Act (2000) and global privacy standards.
1. Information We Collect
We collect information that you actively provide to us and data generated by your interaction with our online store:
- Personal Data: Name, billing/shipping address, email address, phone number, and account passwords.
- Transaction Info: Order records, cart configurations, and shipping details. Payment transactions are processed directly by our secure gateways (such as Razorpay). We do not store credit card numbers on our servers.
- Device Info: IP address, browser type, device manufacturer, operating system, and tracking identifier cookies.
2. How We Utilize Your Data
We use your collected data to facilitate a smooth, customized shopping experience:
- Fulfilling and tracking product orders, processing exchanges, and organizing shipping.
- Providing instant transaction updates via SMS, email, and WhatsApp messaging.
- Improving website performance, monitoring search query trends, and securing our systems against fraudulent activities.
- Sending promotional newsletters and loyalty program updates (only if you opt-in during account creation or checkout). You may opt-out at any time.
3. Data Security and Retention
We deploy industry-standard Secure Socket Layer (SSL) encryption, firewalls, and strict internal access control lists to prevent unauthorized data leaks, alterations, or destruction. We retain your personal details only for as long as necessary to complete transactions or satisfy legal compliance, tax reporting, or dispute resolutions.
4. Cookies Policy
Cookies are small files saved to your computer. We use essential cookies to maintain your shopping cart state and active authentication sessions. We also employ third-party analytical cookies (e.g., Google Analytics) to trace aggregate website engagement. You can choose to block non-essential cookies via your browser configurations without disabling core cart functionalities.
5. User Rights and Inquiries
Under applicable laws, you hold the right to access, inspect, download, correct, or request the deletion of any personal information we store. If you wish to execute any of these rights, file a complaint, or contact our Grievance Officer, please write directly to our privacy desk at:
Privacy & Data Grievance Desk
Email: privacy@anantelixir.in
Address: Anant Elixir Pvt. Ltd., C-14 Civil Lines, Jaipur 302006, India
